SECTION 5: GOALS AND OBJECTIVES
The 2020 Master Plan is an expression of what a community wants to become in the future. Therefore the Plan should be considered a reliable policy guide for decision-making and Village action.
The 2020 Master Plan has established goals and objectives, which provide the framework for planning recommendations, policies and future projects and actions:
- Goals describe desired end situations toward which planning efforts should be directed. They are broad and long-range. They represent an end to be sought, although they may never actually be fully attained.
- Objectives describe more specific actions that should be undertaken in order to advance toward the overall goals. They provide more precise and measurable guidelines for planning action.
Together, the goals and objectives paint a picture of what a community wants to accomplish with the 2020 Master Plan, and with other development tools and ordinances. They provide direction, and serve as a guide for evaluating specific projects and land-use alternatives.
The goals and objectives presented below are based on: a) input from Village staff and the Project Advisory Committee; b) the community workshop; c) the key person interviews; and d) feedback from various public meetings and discussions.
The following general goals have been developed as a “guiding framework” directing future change in the community.
Achieve a balanced pattern of development in the community that provides for well designed, compatible and economically sustainable business, employment, and residential areas.
There is a high level of consensus in the community on the need to develop and redevelop sites in a manner which has long-term economic stability and meets the social, cultural, educational, recreational and lifestyle needs of the residents.
Create and maintain a physically distinctive and high-quality community environment through efforts that preserve the existing quality of life, character, and heritage of the Village, while anticipating change and progress in the future.
To enhance a sense of community and pride, there is a need to physically enhance and improve areas of the Village. We expect to accomplish this through the design of land-use areas as well as in the coordination and improvement of public facilities and services. In support of the identity as a strong residential community, the Village is committed to providing community facilities and services that meet citizens’ expectations.
Forge and maintain strong public and private partnerships to capitalize upon and coordinate all resources and assets the community has to offer in carrying out plans, policies and programs.
The Village seeks to continue meaningful and productive relationships with local organizations, civic groups, institutions, and individuals to create awareness and understanding of community needs and potentials, as well as to mobilize organizations into action for change. This participatory philosophy is a central element in the strategic approach to community involvement and change.
Establish a process for the regular review and update of the 2020 Master Plan.
The 2020 Master Plan is a dynamic document and should provide a basis for future land-use and development decision-making. Because market conditions and community opinion can change over time, the Plan should be reviewed on a regular basis to ensure it reflects the consensus of the community.
VILLAGE IMAGE, DESIGN AND IDENTITY
Maintain a strong physical community image through public and private improvements which enhance various physical features of the community and contribute to Brookfield’s sense of place.
- Improve the image and appearance of all existing commercial areas, with particular emphasis on the appearance of buildings, signage, site landscaping, and streetscape amenities.
- Establish gateway/entry features at key locations to announce arrival into Brookfield and distinguish the Village from neighboring communities.
- Improve and maintain the attractive appearance of all areas of the Village.
- Encourage compatible and high-quality design and construction for all developments, with an emphasis on quality site design, building orientation, quality architecture and building materials, and site improvements.
- Maintain consistent and high quality improvement of all local streets, parkways, sidewalks, and alleys.
- Establish an improvement program that results in the development of physical facilities and features which distinguish Brookfield from surrounding communities.
- Develop and implement landscaping and tree planting programs that beautify the residential and business areas.
- Promote the advantages and benefits of living, working, or doing business in the Village.
- Improve communication to residents in an effort to increase awareness of, and participation in, programs, services and events within the Village.
- Improve and maintain relationships with the press and other media.
HOUSING AND RESIDENTIAL LAND-USE AREAS
Provide a housing inventory and living environment which supports the local population and maintains the overall quality and character of the Village.
- Maintain the predominant single-family character of the Village.
- Protect residential areas from encroachment by incompatible land-uses and the adverse impacts of adjacent activities.
- Expand and encourage senior citizen housing options through new development or redevelopment.
- Promote appropriate new townhome and condominium development in select locations within the Village’s commercial/mixed-use areas.
- Seek to provide a variety of housing types that meet the lifestyles and needs of the community by working with property owners and developers.
- Express the economic importance of the diversity of the Village’s housing stock and work to ensure neighborhood stability in all areas of the Village.
- Encourage new development and infill development which is complementary to the scale and character of surrounding residential uses.
- Preserve sound existing housing through regular and active code enforcement and preventative maintenance.
- Promote the improvement and rehabilitation of deteriorating housing properties.
- Strictly enforce all building, safety, zoning and fire codes to prevent overcrowding, unsafe conditions, and misuse of residential dwellings.
- Work to keep local financial and lending institutions committed and involved in meeting all housing needs of the Village.
- Consider the implementation of Neighborhood Watch Programs and encourage efforts to increase community awareness of public safety.
- Seek funding sources which assist in the maintenance and improvement of housing conditions and meet the diversity of housing needs in the Village.
Achieve a compatible and market supportable system of commercial development that is organized to provide various goods and services within the community and the greater region which Brookfield serves.
- Maintain a range of retail and service commercial activities within the Village.
- Define and designate more specific functional roles for the various commercial areas within the Village distinguished by local, community, and regional serving developments.
- Ensure that all retail, office, and service commercial activities are organized by uses and concentrated within or near areas of similar or compatible uses.
- Promote new commercial development and redevelopment within select locations, primarily along Ogden Avenue, 31st Street, 47th Street and within the Village’s pedestrian areas including the Eight Corners area and the Downtown.
- Initiate programs to encourage the improvement and rehabilitation of older commercial buildings and areas which are, or are becoming, functionally obsolete.
- Implement regular and active property maintenance and code enforcement in commercial areas of the Village.
Enhance the economic viability and productivity of the Village’s arterial street corridors as primary commercial activity areas.
- Promote a healthy and mutually reinforcing mix of commercial, retail, service and multi-family uses along Ogden Avenue and 31st Street.
- Identify and prioritize economic strategies in conjunction with commercial property owners and managers to ensure economic vitality and stability in all commercial corridor areas.
- Identify specific actions and strategies to be undertaken which will enhance the economic health of the Village's commercial corridor areas.
- Encourage coordinated and shared vehicle access wherever possible.
- Establish and implement consistent code enforcement standards for business areas.
Revitalize the Eight Corners area and the Downtown/Brookfield Metra Station area as the Village’s primary mixed-use pedestrian environments.
- Promote a healthy and mutually reinforcing mix of commercial, retail, restaurant, entertainment and multifamily uses within the Eight Corners area and Downtown.
- Identify and prioritize economic strategies in conjunction with commercial property owners and managers to ensure economic vitality and stability in the pedestrian-oriented commercial shopping areas of the Village.
- Prioritize appropriate redevelopment that enhances the pedestrian scale and “small town” charm of the Village Center commercial areas.
- Establish a consistent approach to providing attractive and functionally well placed pedestrian amenities throughout the Village Center commercial areas.
- Establish and implement consistent code enforcement standards for business areas.
Develop aesthetically pleasing and functionally well-designed retail and commercial shopping areas.
- Encourage high-quality site development and amenities in commercial areas.
- Identify potential locations where additional private off-street parking and loading improvements may be appropriate and desirable along the commercial corridors.
- Encourage the design of new commercial development to facilitate a system of pedestrian access.
- Establish a program that reasonably and uniformly regulates signage while providing for the identification of Village businesses.
- Ensure that new development and redevelopment of private property is designed in scale with, and complementary to, existing development.
- Establish special design and improvement standards for commercial areas, guiding the scale, appearance, orientation, and overall character of new development.
- Ensure that all new, improved and existing commercial development is effectively screened and buffered from adjacent residential uses.
INDUSTRIAL LAND-USE AREAS
Maintain and improve the existing light industrial areas in the Village, along 47th Street and between Southview Avenue and the railroad tracks, as quality locations for small-scale light industrial and commercial service uses.
- Improve the appearance of the existing light industrial areas to be more reflective of the Village’s overall character and appearance.
- Minimize the negative impact of industrial activities on neighboring residential areas through the effective use of screening and buffering with landscaping, fencing, or a combination of the two.
- Encourage the rehabilitation and reuse of functionally obsolete buildings to accommodate more appropriate and market viable uses.
- Encourage the establishment of new light industrial uses that maximizes use of the local labor force.
- Ensure that new or expanded industrial development is concentrated in areas of similar or compatible use.
- Ensure that all new, improved and existing industrial development is effectively screened and buffered from adjacent residential uses.
- Establish special design and development standards to ensure that new light industrial and commercial service development complements the overall character of the Village.
- Implement a streetscape improvement program along 47th Street to upgrade the appearance, character, and function of the corridor.
- Minimize traffic from light industrial areas from cutting through adjacent residential neighborhoods.
Provide a balanced transportation system which ensures the safe and efficient movement of vehicles, trains, pedestrians, and cyclists.
- Protect the function of the overall street hierarchy within the community through effective access and land-use controls.
- Minimize curb cuts on the primary mixed-use corridors to the extent possible and use intersecting side streets for access into properties.
- Implement traffic management strategies which will minimize the impact of peak traffic flows in the Village.
- Correct localized traffic operational problems, including placement of stop signs and traffic signals, use of one-way streets and cul-de-sacs, and readability and placement of traffic related signage.
- Ensure safe design of street intersections, street lighting, and surface conditions in all portions of the Village.
- Minimize non-local traffic within residential neighborhoods.
- Ensure adequate resources for maintenance of streets, alleys and public rights-of-way in the Village.
- Explore improved/expanded parking for the Village’s Metra stations and generally improve the overall environment for commuters.
- Work with Metra and the BNSF in future planning of the Congress Park Station area to evaluate and discuss the costs associated with improving, closing, or moving the station.
- Explore the possibility of establishing a municipal shuttle/trolley to provide service between the Zoo, Village shopping areas, and the Metra stations.
- Work with Pace to further improve bus/shuttle service throughout the community, either through expanded Pace bus service or the addition of new shuttle/van service.
- Work with Metra and the BNSF to explore options for commuter parking opportunities and future improvements to the Brookfield and Hollywood Stations.
COMMUNITY FACILITIES & SERVICES
GoalEnsure the provision of high-quality public services, including municipal, educational and library facilities, for all residents of the Village of Brookfield.
- Ensure an adequate level of fire and police protection throughout the Village.
- Generate interest in, and communicate the value of, improving the public school system in the Village.
- Cooperate with and facilitate communication between the Village and public school representatives.
- Improve and expand specialized facilities and services for senior citizens and youths.
- Maintain adequate sites for the library, public works, and other Village facilities elocating facilities when necessary.
- Provide the proper mix of governmental and community facilities in appropriate locations.
- Improve coordination and communication between the Village, Brookfield Zoo, and Forest Preserve to maximize the mutually beneficial assets these institutions can provide each other and the residents of Brookfield.
PARKS, OPEN SPACE & ENVIRONMENTAL AREAS
Provide an adequate park and open space system which satisfies the recreational, social, leisure-time, and environmental protection needs of Brookfield residents.
- Maintain/support a local public park system that maximizes recreational opportunities available within the community.
- Identify locations for additional tot lots and smaller parks in some of the underserved residential areas of the Village.
- Ensure adequate resources for and maintenance of Village parks and recreational facilities.
- Ensure that existing and future parks and open space are designed to maximize their utility and usefulness to residents in terms of meeting the demand for programmable recreation space, athletic facilities, and other desirable amenities.
- Explore the possibility of establishing a Brookfield Park District to maintain and operate parks, open space and recreational programs in the Village.
- Monitor local community needs and perceptions and develop new recreational facilities and services which respond to specific desires of Village residents.
- Promote continued cooperation between the Village and school districts in the provision of recreational services.
- Protect and enhance environmentally sensitive areas within the Village, including the Salt Creek corridor and Cook County Forest Preserve.
- Improve the bicycle/pedestrian trail system throughout the Village and seek to provide more linkages and better access to the Forest Preserve and other area destinations.
INTERGOVERNMENTAL AND ORGANIZATIONAL COOPERATION
Encourage the coordination and cooperation among federal, state, and local agencies and organizations potentially having interest in Brookfield to ensure the greatest level of efficiency and effectiveness in the provision of municipal services.
- Coordinate with surrounding communities, and county and regional agencies, to ensure continuity and consistency of overall community planning and development activities.
- Establish meaningful lines of communication with those agencies and organizations that can assist the Village in meeting its overall planning objectives, and work to secure participation of these agencies and organizations in realizing mutual objectives.
- Continue to seek cooperative working relationships with adjoining communities in the financing of local community facilities and services.
- Continue to seek grants, loans, and other sources of intergovernmental funding transfers.
- Work cooperatively with adjoining communities regarding mutual concerns and needs in improving the overall appearance and economic health of the Village’s major street corridors.
- Continue to encourage communication and collaboration among service providers to provide the most efficient and cost effective services possible.
- Establish improved relationships with the Forest Preserve to maximize these resources as vital community assets.
- Establish an improved relationship with Brookfield Zoo and continue to explore opportunities for cross-marketing, community support, and coordination of other activities.
- Establish a relationship with the Village of McCook to ensure coordination of development and traffic related issues along 47th Street.
FISCAL AND ECONOMIC DEVELOPMENT
GoalAchieve economic prosperity by maintaining and enhancing the diversity of new retail, personal service, commercial service, office, and light industrial uses.
- Coordinate planning and economic development activities in a manner which provides regular opportunities for contact between business and development interests within the Village.
- Seek opportunities for new employment growth through the retention and expansion of existing Brookfield employers.
- Ensure that new development pays its fair share of public facilities and service costs which are attributable to the demand for additional facilities or services as a result of new development.
- Institute budgeting processes and procedures that provide necessary revenues for current periods, while allowing financial reserves for the future.
- Continue to provide resources for maintenance of the Village’s physical facilities.
- Establish marketing strategies to retain and attract businesses and developers along the commercial corridors and Village center commercial areas and to enhance the Village’s business image.
- Promote locally based marketing programs to boost local investment and awareness between the residential and business community.
GoalImplement, monitor, and update the 2020 Master Plan.
- Make available existing and/or new financial resources to implement the 2020 Master Plan.
- Establish a process for the regular review and update of the Village’s Zoning Ordinance to appropriately meet the changing needs of the community.
- In the 2020 Master Plan review and amendment process, the Village should consider any input and involvement of the Village Board, Plan Commission, various Village committees, local organizations, and individuals.
- Identify and engage agencies and organizations willing to share in the responsibility for active implementation of the Plan.